Dancing with Giants: A Startup's Guide to Corporate Partnerships

For any growing company, the prospect of partnering with a global industry leader is both thrilling and intimidating. These partnerships can change the trajectory of a business, unlocking new markets and technologies overnight. But how do you, as a smaller, agile player, even get a seat at the table with a corporate giant, let alone navigate the complex negotiations to forge a deal that is mutually beneficial? Drawing from my experience building strategic alliances in Southeast Asia, this post will offer a practical playbook on how to successfully engage, negotiate, and launch partnerships that last.